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Tarceel: WhatsApp messaging API for your business systems

Tarceel.com is an API-first, developer-friendly WhatsApp messaging API and integration service from Sowaan. It links your systems directly to a WhatsApp number without requiring official Meta/WhatsApp Business API approval.

API-first Your WhatsApp number Notifications and OTPs
Overview

Connect customer messages to enterprise data

Your customers read WhatsApp; your invoices, orders and appointments live in your ERP or CRM. Tarceel bridges the gap between customer communication and core business data, so a system event can become a WhatsApp message to the right person without anyone copying details by hand.

Faster to start

Because Tarceel links your systems directly to a WhatsApp number, there is no official Meta/WhatsApp Business API approval process to wait for before you begin.

Driven by your data

Messages come from the records you already keep, such as invoices, orders, appointments and approvals, so customers get accurate details at the right moment.

Use cases

What businesses send with Tarceel

Notifications

Order confirmations, dispatch updates and invoice notices from ERP or CRM data.

OTP and verification

One-time codes and verification messages for sign-ins and transactions.

Alerts

Stock, approval or status alerts to staff and customers.

Reminders

Payment due dates, appointments and renewals, sent on schedule.

For developers

A WhatsApp messaging API built for developers

Tarceel is designed to be called from your own code. Your application sends a request to a REST API to deliver a message, and webhooks let your system receive events back, so messaging fits into the workflows you already run. More details are on tarceel.com.

  • REST API for sending messages from any language or platform
  • Webhooks to receive events in your own system
  • Links your system to your own WhatsApp number
  • No official Meta/WhatsApp Business API approval required
REST and webhooks
How it works

From system event to WhatsApp message

Connect a number

Link the WhatsApp number your business will message from.

Integrate

Call the API from your ERP, CRM or application.

Send

Events such as a new invoice or OTP request trigger a message.

Listen

Webhooks pass events back to your system.

Businesses using Tarceel are responsible for messaging only customers who have opted in to receive messages, and for following WhatsApp’s terms and policies.
Who it is for

Who uses Tarceel

Any team that wants customers to hear about an order, payment or appointment on the app they already check, and developers who want to add WhatsApp messaging to a product without building the plumbing themselves.

Software developersERP and CRM usersE-commerce storesClinics and schoolsFinance and collections teamsSaaS products needing OTPs
FAQ

Tarceel questions

Do we need WhatsApp Business API approval?

No. Tarceel links your systems directly to a WhatsApp number without requiring official Meta/WhatsApp Business API approval.

Can Tarceel send messages from SowaanERP?

Tarceel is built to send notifications, alerts and reminders from ERP and CRM data. Ask us about connecting it to SowaanERP or your own system.

How do developers integrate?

Through a REST API for sending messages and webhooks for receiving events. Details are on tarceel.com.

Who is responsible for consent?

You are. Message only customers who have opted in, and follow WhatsApp’s terms and policies.

How much does Tarceel cost?

See tarceel.com for current pricing, or contact us for a quotation.

Related

Related Sowaan products

SowaanERP

Cloud ERP whose data can drive your WhatsApp notifications.

HatifOne

IP call centre and PBX software.

Sowaan Business Studio

Custom portals and apps that can use Tarceel messaging.

Send your first message through Tarceel

Find out more on tarceel.com, or ask Sowaan to help connect it to your business systems.